Meet the TeamOur team of experienced chemists, cosmetic formulators, and marketing experts, we promise to develop and protect your brand philosophy from concept to completion. With over 40 years of experience in the beauty industry, EC Labs professionals offer guidance that is exclusive to your brand.
Recognized internationally as a leader in the salon and spa sector, Eveline is the founder and CEO of the multi-million-dollar business – EvelineCharles Salons | Spas | Beauty MD | Academy. She is the first woman to be inducted into the Alberta Business Hall of Fame and was listed in the Top 100 of Ivey School of Business and Soctiabank Group’s Canada’s Most Powerful Women in 2007. Eveline was also named Marketer of the Year in 2001 by Alberta Venture Magazine, and was consistently listed in the top 50 for Profit Magazine’s Top 100 Women Entrepreneurs from 2004 to 2007. Eveline has received two Global Salon Business Awards for Canadian Entrepreneurship, first in 2004 in London, England and then in 2006 in Barcelona, Spain. Throughout her 40 years in the beauty industry, Eveline Charles has been honoured for her leadership, innovation and remarkable business accomplishments. Her countless entrepreneurial awards include Canada’s Top 100 Most Powerful Women of 2011 and Ernst & Young’s Entrepreneur of the Year.
Eveline started as hairstylist in 1974, and she continued to grow her business in the following years with EvelineCharles Salons | Spas | BeautyMD, after 43 years of business she has expanded to seven locations between Edmonton and Calgary. In 2005, the first EvelineCharles Academy was opened in Edmonton, a beauty institute that that offers cosmetology, esthetics and makeup artistry courses, which is the largest in Canada. In 2010, she opened her new state of the art EvelineCharles Academy in Calgary. EvelineCharles Labs opened in 2016, manufacturing products in the personal care business. The company is now expanding into franchising and plans to franchise across Canada with the Hudson’s Bay and Saks Fifth Avenue.
Involved in the community, Eveline is also a founding member of the Board of Directors for the Compassion House Foundation – where breast cancer patients receive support during diagnosis, treatment and recovery. Other organizations that are supported include Youth Emergency Shelter Society (YESS), Stollery Children’s Hospital, Canadian Cancer Society, Canadian Diabetes Association, United Way, and UNICEF.Eveline Charles
As the President of all EvelineCharles companies, Lina has over 20 years of experience conceptualizing the company vision and implementing corporate strategies to meet revenue, productivity and profitability goals for the company’s Salons .Spas. Beauty MD, EC Academies and EC Labs. Lina is a keynote speaker at colleges and universities throughout Western Canada. To raise the bar in the beauty industry, Lina delivers national and international workshops on topics such as product development, marketing, and successful business management models. Her success has been recognized by the Young Presidents Organization (YPO) and the World Presidents Organization (WPO) as the youngest female president inaugurated in the Alberta chapter of YPO.
With over 25 years of experience as a Cosmetic Chemist, Erik specializes in natural and organic formulations utilizing new and clean technology. He has created over 100 formulas that have gone into the world marketplace, including Canada, USA, Mexico, Scandinavia, The Middle East, and Asia. As an industry expert, Erik has an extensive catalog of contacts for ingredients, packaging, boxes, labels, shipping, and 3rd party testing. Erik is a part of the Special Cosmetic Initiative (SCI) with Alberta Agriculture, whose goal is to create raw materials (ingredients) for the cosmetic industry from plants native to Alberta, further stimulating our economy while protecting our environment.
Marcelo holds both Bachelor of Technology Management and Bachelor of Production Engineering Degrees accompanied with an impressive list of certificate courses. He has 15 years in the cosmetic and beauty field in Brazil and Canada. He has participated in South Americas largest beauty and cosmetics fair “Hair Brazil” in São Paulo. He has a solid background in procurement and inventory management, business analysis and reporting, building the company’s sales intelligence and implementing and managing ERP systems. These skill make Marcelo a key team member of EC Labs.
With over 20 years in the Luxury Cosmetics business representing L’Oreal Luxe brands including Giorgio Armani Beauty/Fragrance, YSL Beauty/Fragrance, Biotherm, Lancome. She is well versed in the industry and current trends. She also has a degree in Graphic Design which comes with over 20 years in the graphic design feild which fuels her passion for consumer goods packaging and marketing.
Dr. Louis Heerze has a record of developing new pharmaceuticals, natural health and personal care products as well as functional health beverages and taking them to market. He has expertise and a proven record of accomplishment in many different scientific disciplines. This is required for EC Labs to realize their expansion plans for transitioning from a contract manufacturing company of high quality personal care and natural health products to a company that produces unique and desirable new active ingredients and products. Dr. Heerze will be responsible for taking the hemp peptide product to market. He will be involved in preparation the marketing material, completing the due diligence and all other tasks associated with taking the hemp peptide active to market. Louis also has expertise in the food industry that will be crucial for developing the beauty shot health beverage. No other member in EC Labs has experience in developing food related products.
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